Seaside Collection Media Relations
The key focus has been to generate coverage raising awareness of the outstanding guest experience of the group and their individual properties. Highlighting the exceptional culinary and wellness offering, as well as their approach to sustainability.
The Solution
For more than 10 years, we have been promoting the Seaside Hotels Group in the Canary Islands. These hotels include:
- Grand Hotel Residencia 5* in Gran Canaria
- Palm Beach 5* in Gran Canaria
- Sandy Beach 4* in Gran Canaria
- Los Jameos Playa 4* in Lanzarote
Creating individual PR plans for each hotel, with messaging surrounding their great service. We generate consistent levels of PR coverage through a comprehensive programme of press releases detailing news, offers, late deals and securing press and influencer trips by connecting with topical trends such as sporting and cultural events.
In addition, we utilise our excellent airline relationships and work closely with airlines such as Jet2 to partner on press trips.
The Results
Last year we secured 171 articles across travel and lifestyle media and influencer channels, with a value of £2.9 million. Including publications such as The Sunday Mirror, The Sun, Telegraph, The Times, Attitude and Porter Magazine
Included:
- Brand Communications
- Press Office
- Media Influencer Relations,
- Press Trips
- Trend Monitoring
- Tracking & Measurement
