An exciting and well-deserved win for VISIT FLORIDA

Jan

VISIT FLORIDA wins Best Tourist Board Award at Travel Weekly’s Globe Travel Awards 2025

Last Thursday 16th January at Travel Weekly’s Globe Travel Awards 2025 with an audience of more than 1,200 at The Grosvenor House Hotel, our longstanding client VISIT FLORIDA won the prized Best Tourist Board Award. This is an award that is nominated by travel agents and voted by travel agents. It’s award royalty.

Thank you to Travel Weekly, and especially to all of the travel agents that voted for VISIT FLORIDA, and to our amazingly talented VISIT FLORIDA agent-facing sales and marketing team here at Gosh PR; namely Gill Standeven, Senior Account Director and Muna Abanour, Account Manager, amongst others.

In our opinion, there are lots of reasons for this recognition of our tourist board client. Aside from the State being beautiful and diverse, VISIT FLORIDA has been unswerving in the UK market for decades and its dedication to the UK travel trade, including travel agents, has stood out in the last five years; through thick and thin, it has stood by the UK market and invested in the industry’s tour operators and travel agents.

Travel agents and tour operator reservation staff, product managers and marketing managers across the length and breadth of the UK have been supported through innovative agent-ready Florida product, engaging face-to-face and online trainings, familiarisation trips and roadshows, and not to mention the VISIT FLORIDA Annual Signature Dinner and Wake Up with Florida Agent Event during World Travel Market.

Gill Standeven, Senior Account Director of the VISIT FLORIDA account here at Gosh PR says “It makes it much easier to connect to agents if the tourism board you are promoting believes in them. VISIT FLORIDA is so supportive and focussed on them.”

Here is a list of the most popular and effective initiatives events over the last year/ few years:

Wake up With Florida Agent Breakfast – Frameless
Taste of Florida Roadshow – various locations Dublin, Cork, Edinburgh, Glasgow, Birmingham (over two years)
Bespoke training events with trade clients – Kuoni, Gold Medal, Olivers Travel, Virgin Atlantic Holidays
Taste of Florida Cooking School – Manchester
Agent Lockdown Care Packages
Interactive Virtual Agent Training from The Toothsome Chocolate Emporium & Savory Feast Kitchen™ Universal CityWalk
Interactive Beer Tasting from Cigar City Brewing