VISIT FLORIDA + The Independent Film Series
To encourage visitors to explore Florida beyond the popular gateways and attractions.
The Solution
Simon Calder is one of the UK’s most well-known travel writers and broadcasters – he’s been the travel editor at The Independent for 25-years and the BBC’s travel correspondent.
As we have a strong relationship with Simon, we pitched ‘Natural Florida’ to Simon as a film series exploring Florida beyond the popular gateways and attractions to feature on the Independent.co.uk.
On location
Simon produced seven five-minute films, for which we arranged travel itineraries, filming schedules and permits. This featured:
- Amelia Island
- Augustine
- Kissimmee
- Naples
- Citrus County
- Gulf County
- Pensacola
- Panama City Beach
- South Walton County
The videos, embedded into online articles, were released over seven weeks on a dedicated content hub we created. This was also supported by an interactive map.
These were supported by banner ads and paid social media activity, all-in-all, with a reach of 4.2 million and 108,000 video views.
